In 2019, Pickering Manor and Pennswood Village championed the initiative of making our town dementia friendly as we raise awareness and decrease the stigma in Newtown to the spectrum of conditions collectively known as Dementia. Over 50 businesses showed support. Our goal is to make available non-medical, easy-to-understand Dementia awareness materials and resources for individuals, small businesses, larger corporations, civic organizations and communities-at-large. Dementia friendly communities foster the ability of people living with dementia to remain in community and engage and thrive in day to day living.